Jagermeister tapped Foursquare to create a interactive mobile ad experience that allowed users to explore some of the many flavors in Jagermeister. Using Foursquare's taste data, we created a 4-part quiz to pair a shot of Jager with the perfect beer.
Jagermeister wanted a custom media unit created for them to emphasize their "beer and deer" campaign.
A lot of the styling was already provided by Jagermeister, most of the research was geared towards optimizing the media unit to perform well.
The PM created a matrix to understand which answers lead to which outcome. I then worked off of that matrix to write out how I was going to code the unit. On the design end, the other designer and I put together mid-fidelity mockups to walk the client through. Once those were approved, we moved onto the high-fidelity and prototype.
The client had changed the matrix many times up until about 2 weeks before launch. Because of this, much of the coding was done at the very end. Even with the delay, I was able to get a group of people into a room to test on multiple devices. Luckily, we caught a bug or two and fixed before launching. This unit performed very well for time-spent on unit.
We learned that while this unit performed well once the viewer was on the expanded page, it would have performed better if there wasn't a barrier to entry (ie: if it were an interstital or interscroller and not an expandable banner).